Ayup Digital: Approaching prospects with better insight and intelligence

Ayup Digital is a digital platform provider working with public and third sector organisations, combining design and technology to help fix health and social problems. Ayup’s Connect platform empowers communities with easy-to-access and up-to-date local services, information, and support.

Background

Ayup Digital has amassed a wealth of experience delivering a wide range of digital platforms in the public and third sector. The company’s Connect platform is a flexible and customisable digital directory, meeting the requirements of different types of organisations and audiences, making it easy for residents and professionals to find the support they need.  This may include social prescribing, family services, public health, adult social care, community events or more.

As Ayup wanted to extend the use of its Connect platform to support more communities, and introduce this new approach to more public organisations, the team were keen to use market intelligence data to discover new opportunities at an early stage and to make sure they were able to have proactive and informed conversations with prospects.

Oxygen’s Solution

Ayup chose Oxygen Insights to gain public sector spend, tender, contract and pre-procurement intelligence. Pre-procurement data highlights opportunities before they go to tender. The team at Ayup receive notifications of relevant opportunities and can readily see detailed information about the prospect, reducing the need to conduct time-consuming research and making sure they engage early in the process, increasing their chance of success.